Once Upon a Time

What emotions do you want to save? What memories from your life do you want to select? What brings you true comfort—emotions that have been lived and not imagined? This new Emotion Generator Machine is surgically built around both personal and collective memories. These are memories linked to recollections of childhood joy, which become comforting emotions in our adult lives. Your grandmother’s hand takes yours and accompanies you in the meadows, where you run carefree. The tangerine peel, peeled and thrown into the fireplace, crackles with the aroma of its essential oil. We play with flour in the kitchen as little ones, with a patient grandmother who helps us. The amusement park with the scent of cotton candy and caramelized hazelnuts. The almond “confetti” (sugared almonds), thrown at newlyweds in Italian weddings, are eaten by children. What emerges is a gourmand perfume designed for adults, not for children.