Lost Alice

“Back in 2010, a few days before launching MASQUE Milano, I was invited to the Premiere of Tim Burton’s Alice in Wonderland. It was my first time in a 3D movie theater and the experience was so realistic that several times – unconsciously – I moved swiftly to the side, to dodge objects flying in the movie. Falling in the rabbit hole is something that still gives me the thrills. Ever since, I fancied we would develop a fragrance about this crazy tale! The inspiration for Lost Alice comes from Chapter Seven – A Mad Tea-Party, where one could almost smell the Hatter’s tea, milk, bread and butter, served in a bucolic setting. Add some scones to complete a very Brit cream tea, and the magic is complete.” – Alessandro, co-founder of Masque Milano

“First of all, Lost Alice is not your typical gourmand! It does have gourmand attributes, but it also has facets of citrus, woods, florals, musks, resins, and herbs. In fact, it’s a bit of an enigma... much like Alice herself; elusive and hard to define. The top of the fragrance has fresh tea notes, which incorporate bergamot, black pepper, sage, and mate absolute. The heart goes into a delectable cake with ginger, carrot heart, iris, rose, and broom absolute. The dry down is an addictive cocooning blend of fleur de lait, steamed milk, and musk. I think the journey from top to dry is really special, as it evolves so much and so smoothly on the skin, while still surprising you with each new note that appears.” – Mackenzie Reilly, perfumer