LiTA

LiTA is a timeless, contemporary perfume made in collaboration with lead singer of acclaimed band The Kooks, Luke Pritchard and his singer-songwriter wife Ellie Rose. Playing off the mood of their music, the fragrance that was created is a dark and smoky aroma with a classic feel and modern touch. LiTA’s genderless and settled composition opens with a majestic overture played around a thick blanket of boozy, rum-like scents, masterfully combined with warm and spicy patchouli and a generous white flower bouquet. With sparkling aldehyde notes, it introduces a plush jasmine and ylang ylang tune with an impression of a moist gardenia and suede before releasing a sweet and sour amber note with hints of woods revealing burnt notes of vanilla remixed with civet, musk and precious flowers. Like a slightly dystopian love tale full of intimacy and oblivion, euphoria and melancholia, comfort and adventure, excitement and stillness, LiTA develops on the skin creating aromatic notes that appear and disappear in a circular, harmonious way.